Which colour is best?
Ask yourself these questions to evaluate the effectiveness of your website's colour scheme.
Basics of Color Psychology
The color scheme of your website can greatly influence
your web visitors to:
Colors that Sell
Vivid shades of red and orange are very effective influences on encouraging people to purchase your products or services.
Do use vivid shades of red or orange as part of sales graphics, or as borders around sales promotion text. See Larry Chase's Web Digest for Marketers website for a good example of how to use red to enhance page headers.
Do not use garish shades of red or orange or your content will be perceived as pure hype, and your website will appear amateurish.
Do use vivid red and orange colors sparingly and in a manner that maintains visual balance with other colors that you use on your website.
Yellow is another evocative color. It is an excellent color to use in areas of your website that provide helpful resources to your visitors. This color encourages people to feel positive and hopeful. It can also be a very welcoming color.
Blue is another influential color that is very effective on websites. You can use blue as an accent for borders, margin colors, or as part of graphics to help your website connote a sense of trustworthiness and calmness. This is particularly effective for new businesses.
Green is also an effective color to connote stability and balance. Consequently, many businesses in the financial industry use shades of green on their websites.
Again, the key here is to use vivid but not glaring shades
of this color to evoke positive emotional responses in your web visitors.
Colors that Hurt Sales
Which colors should you avoid using on a website that sells products or services?
Try to avoid the use of colors schemes that connote inaction, mystery, or passive feelings. These color schemes include:
Please note that you can achieve effective results with the above colors by using them as accents to more evocative colors such as red, yellow, blue or orange.
For example,you can use black as a border accent to draw attention to highly evocative colors such as red, yellow or blue. However, if you use black to accent more passive colors such as brown or purple, you will find that your web visitors will not be as inspired to purchase your products or services.